Recently, I’ve been hearing some numbers about the frequency of how often fan page status updates appear in the news feed.
Social media speaker and trainer Mari Smith recently offered this on her facebook profile:
“The [Facebook] News Feed is *clearly* favoring posts and activity from friends and subscriptions (vs. fan pages) — it’s becoming increasingly difficult to get fan page content seen in the News Feed. So, do businesses then need to turn to ads/sponsored stories?
Her original status update can be found here.
Here is what I can potentially take away from Mari’s observations:
- Personal page status updates appear more often in the facebook news feed more often than updates from fan pages
- Your facebook edgerank (exposure on facebook) is elevated more by personal pages than by fan pages
- The posts from Facebook “Subscriptions” are favored over fan pages.
I’m interested in what your thoughts are and what your experiences have been. Have you seen more engagement on your personal pages in regards to topics that you blog or podcast about in comparison to your fan page?
Please leave me a comment below!